Anuj Dumar

Dr. Anuj Kumar                                                                                                
Hough Faculty Fellow and Assistant Professor                                                              
Department of Information Systems and  Operations Management
Warrington College of Business 
University of Florida
337 STZ, Gainesville, FL, 32611, USA
Phone: (352) 273-0587 (work)

Anuj Kumar is an assistant Professor of Information Systems and Management at the Warrington College of Business, University of Florida. He holds a PhD in Information Systems Management from Heinz School of Information Systems and Management, Carnegie Mellon University. He also holds a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Thermal Engineering from Indian Institute of Technology, India, and a Master’s degree in management from Indian Institute of Management, India.

Professor Kumar research focuses on understanding how information technology affects the behavior of organizations, individuals, and the interactions between them. Specifically, his research has examined the role of information technology in three areas – (1) How customers use technology mediated channels with traditional channels in multichannel sales and after sales services settings, such as retail of traditional goods (apparel and home goods), digital goods (digital movies and music), and after sales services in insurance sector. (2) How online product recommendation network affects customers demand. (3) How technology can be utilized to remedy societal problems, such as remedying education with the use of personalization technologies. To answer these questions, Professor Kumar has designed natural, quasi-natural, and large scale randomized experiments in real-life field settings. Professor Kumar has published his research in top tier journals like Management Science, Information Systems Research, Manufacturing & Service Operations Management, and Management Information Systems Quarterly.


  1. Kumar, A., A. Mehra, S. Kumar. “Why do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer” Accepted for publication at Information Systems Research [Download]
  2. Kitchens, B, A. Kumar, P. Pathak. (2017) “Electronic Markets and Geographic Competition among Small, Local Firms.” Accepted for publication at Information Systems Research. [Download]
  3. Kumar, A., T, Yinliang (2015). “Demand Effects of Joint Product Advertising in Online Product Videos” Management Science,61(8), August 2015, 1921-1937.[Download]
  4. Jerath, K., A. Kumar, S. Netessine (2015). “An Information Stock Model of Customer Behavior in Multichannel Customer Support Services.”  Manufacturing and Service Operations Management. 17(3), Summer 2015, 368-383. [Download]
  5. Kumar, A., R. Telang, M. D. Smith (2014). “Information Discovery and the Long Tail of Motion Picture Content” Management Information Systems Quarterly, 38(4), December 2014, 1057-1078. [Download]
  6. Kumar, A., R. Telang. (2012) “Does the Web Reduce Customer Service Cost? Empirical Evidence from a Call Center” Information Systems Research, 23(3), Part1 of 2, September 2012, 721-737.[Download]
  7. Kumar, A., R. Telang. (2011) “Product Customization and Customer Service Costs: An Empirical Analysis.” Manufacturing and Service Operations Management, 13(3), Summer 2011, 347-360.[Download]


  1. Daegon, C., A. Kumar, R. Telang. “Impact of iPhone exclusivity on smartphone demand.” [Download]
  2. Kumar, A., A. Mehra. “Remedying Education with Personalized Learning: Evidence from Randomized Field Experiment in India.” Under 2nd stage review at Management Science [Download]
  3. Kumar, A., K. Hosanagar. “Measuring the Value of Recommendation Links on Product Demand.” Under 3rd stage review at Information Systems Research [Download]