Dr. Anuj Kumar
Matherly Professor of Information Systems
Department of Information Systems and Operations Management, Warrington College of Business , University of Florida
337 STZ, Gainesville, FL, 32611, USA
Phone: (352) 273-0587 (work)
Email: akumar1@ufl.edu

Anuj Kumar is an Associate Professor and Matherly Professor of Information Systems at the Warrington College of Business, University of Florida. He holds a PhD in Information Systems from Heinz School of Information Systems and Management, Carnegie Mellon University. He also holds a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Thermal Engineering from Indian Institute of Technology, India, and a Master’s degree in management from Indian Institute of Management, India.

Professor Kumar research focuses on understanding how information technology affects the behavior of organizations, individuals, and the interactions between them. Specifically, his research has examined the role of information technology in three areas – (1) Omnichannel customer behavior in technology mediated multichannel operations, such as retail of traditional goods (apparel and home goods), digital goods (digital movies and music), and after sales services in insurance sector. (2) Economic value of online product recommendation network in e-commerce. (3) Role of technology in solving societal problems, such as remedying education with the use of personalization technologies. To answer these questions, Professor Kumar has designed natural, quasi-natural, and large scale randomized experiments in real-life field settings.

Professor Kumar has been awarded the ISS Sandra A. Slaughter INFORMS Early Career Award in 2018 for his research in the area of Information Systems. His research has also received several competitive research grants from Marketing Science Institute and Wharton Customer Analytics Initiative and his papers have received best paper awards from INFORMS-Industries Association awards and Workshop of Information Systems and Economics. His research has been published in top tier journals like Management Science, Information Systems Research, Manufacturing & Service Operations Management, and Management Information Systems Quarterly.


  1. Kumar, A., K. Hosanagar (2018). “Measuring the Value of Recommendation Links on Product Demand.” forthcoming, Information Systems Research [Download]
  2. Kumar, A., A. Mehra, S. Kumar (2019). “Why do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer” Information Systems Research,30(1), March 2019, 319-338. [Download]
  3. Kitchens, B, A. Kumar, P. Pathak (2017). “Electronic Markets and Geographic Competition among Small, Local Firms.” Information Systems Research, 29(4), December 2018, 928-946. [Download]
  4. Kumar, A., T, Yinliang (2015). “Demand Effects of Joint Product Advertising in Online Product Videos” Management Science,61(8), August 2015, 1921-1937.[Download]
    • Received Wharton Customer Analytics Initiative Research Grant on “Innovative Approaches to Understanding Advertising Effectiveness”.
  5. Jerath, K., A. Kumar, S. Netessine (2015). “An Information Stock Model of Customer Behavior in Multichannel Customer Support Services.”  Manufacturing and Service Operations Management. 17(3), Summer 2015, 368-383. [Download]
    • Received Marketing Science Institute and Wharton Interactive Media Initiative Research Grant.
    • Nominated for the best paper award at Workshop on Information Technologies and Systems (WITS) 2012.
  6. Kumar, A., R. Telang, M. D. Smith (2014). “Information Discovery and the Long Tail of Motion Picture Content” Management Information Systems Quarterly, 38(4), December 2014, 1057-1078. [Download]
    • Received Marketing Science Institute and Wharton Interactive Media Initiative Research Grant.
  7. Kumar, A., R. Telang (2012). “Does the Web Reduce Customer Service Cost? Empirical Evidence from a Call Center” Information Systems Research, 23(3), Part1 of 2, September 2012, 721-737.[Download]
  8. Kumar, A., R. Telang (2011). “Product Customization and Customer Service Costs: An Empirical Analysis.” Manufacturing and Service Operations Management, 13(3), Summer 2011, 347-360.[Download]
    • First runner-up award for the INFORMS-Industry Studies Association Best Paper Prize.


  • Hasan, S and A Kumar. “Digitization and Divergence:Online School Ratings and Segregation in America.” Under review [Download]
    • Appeared as a feature story in “The 74” ( https://www.the74million.org/power-is-knowledge-new-study-finds-that-wealthy-educated-families-are-using-school-ratings-to-self-segregate/ )
  • Kumar, A and A. Mehra. “Remedying Education with Personalized Learning: Evidence from Randomized Field Experiment in India.” Under review [Download]
    • First runner up the overall best paper award at Workshop in Information Systems and Economics (WISE) 2016.
  • Daegon, C., A. Kumar, R. Telang. “Impact of iPhone exclusivity on smartphone demand.”