Anuj Kumar

Dr. Anuj Kumar
Matherly Professor and Associate Professor of Information Systems                                                          ISS Sandra A. Slaughter INFORM Early Career Awardee
Department of Information Systems and Operations Management
Warrington College of Business 
University of Florida
337 STZ, Gainesville, FL, 32611, USA
Phone: (352) 273-0587 (work)

Anuj Kumar is an Associate Professor of Information Systems and Management at the Warrington College of Business, University of Florida. He holds a PhD in Information Systems from Heinz School of Information Systems and Management, Carnegie Mellon University. He also holds a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Thermal Engineering from Indian Institute of Technology, India, and a Master’s degree in management from Indian Institute of Management, India.

Professor Kumar research focuses on understanding how information technology affects the behavior of organizations, individuals, and the interactions between them. Specifically, his research has examined the role of information technology in three areas – (1) Omnichannel customer behavior in technology mediated multichannel operations, such as retail of traditional goods (apparel and home goods), digital goods (digital movies and music), and after sales services in insurance sector. (2) Economic value of online product recommendation network in e-commerce. (3) Role of technology in solving societal problems, such as remedying education with the use of personalization technologies. To answer these questions, Professor Kumar has designed natural, quasi-natural, and large scale randomized experiments in real-life field settings. Professor Kumar’s research has been published in top tier journals like Management Science, Information Systems Research, Manufacturing & Service Operations Management, and Management Information Systems Quarterly.


  1. Kumar, A., K. Hosanagar (2018). “Measuring the Value of Recommendation Links on Product Demand.” forthcoming, Information Systems Research [Download]
    • Appeared as feature story on University of Florida and Warrington College of Business homepages and social media pages ( http://news.ufl.edu/articles/2018/09/how-helpful-are-product-recommendations-really.php)
  2. Kumar, A., A. Mehra, S. Kumar (2018). “Why do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer” forthcoming, Information Systems Research [Download]
  3. Kitchens, B, A. Kumar, P. Pathak (2017). “Electronic Markets and Geographic Competition among Small, Local Firms.” forthcoming, Information Systems Research available at https://pubsonline.informs.org/doi/abs/10.1287/isre.2017.0754 [Download]
  4. Kumar, A., T, Yinliang (2015). “Demand Effects of Joint Product Advertising in Online Product Videos” Management Science,61(8), August 2015, 1921-1937.[Download]
    • Received Wharton Customer Analytics Initiative Research Grant on “Innovative Approaches to Understanding Advertising Effectiveness”.
  5. Jerath, K., A. Kumar, S. Netessine (2015). “An Information Stock Model of Customer Behavior in Multichannel Customer Support Services.”  Manufacturing and Service Operations Management. 17(3), Summer 2015, 368-383. [Download]
    • Received Marketing Science Institute and Wharton Interactive Media Initiative Research Grant.
    • Nominated for the best paper award at Workshop on Information Technologies and Systems (WITS) 2012.
  6. Kumar, A., R. Telang, M. D. Smith (2014). “Information Discovery and the Long Tail of Motion Picture Content” Management Information Systems Quarterly, 38(4), December 2014, 1057-1078. [Download]
    • Received Marketing Science Institute and Wharton Interactive Media Initiative Research Grant.
  7. Kumar, A., R. Telang (2012). “Does the Web Reduce Customer Service Cost? Empirical Evidence from a Call Center” Information Systems Research, 23(3), Part1 of 2, September 2012, 721-737.[Download]
  8. Kumar, A., R. Telang (2011). “Product Customization and Customer Service Costs: An Empirical Analysis.” Manufacturing and Service Operations Management, 13(3), Summer 2011, 347-360.[Download]
    • First runner-up award for the INFORMS-Industry Studies Association Best Paper Prize.


  1. Hasan, S and A Kumar. ” Digitization and Divergence:Online School Ratings and Segregation in America.” Under review [Download]
  2. Kumar, A and A. Mehra. “Remedying Education with Personalized Learning: Evidence from Randomized Field Experiment in India.” Under review [Download]
    • First runner up the overall best paper award at Workshop in Information Systems and Economics (WISE) 2016.
  3. Daegon, C., A. Kumar, R. Telang. “Impact of iPhone exclusivity on smartphone demand.” [Download]