Jane Jeongin Park is a PhD candidate in Marketing at the University of Florida. Her research interests include judgment and decision making, social influences, goals and motivation, and similarity and comparison. Her dissertation focuses on how perceptions of one’s own decision-making style impacts financial decision avoidance. In her other projects, she explores the influence of social connection and identification on motivation. She has presented her research at Society for Consumer Psychology and the University of Houston Doctoral Symposium. Before joining the PhD program, Jane earned her BA and MS in Marketing from Yonsei University in South Korea.


PhD – Marketing, University of Florida, 2018 (Expected)
MA – Marketing, Yonsei University, 2013
BA – French Language and Literature and Business Administration, Yonsei University, 2011